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The Rubiemaze Journal

Field notes on nightlife economics.

Long-form essays on profitability, menu engineering, staffing, audits and pre-launch strategy — from the founder of Rubiemaze Inc, Ritesh Sikri.
Rubiemaze.

Hospitality consulting for nightclubs, bars and pre-launch venues across India. Strategy, on-ground audits and honest operator advice.

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Ritesh Sikri · Est. Kolkata · India

Rubiemaze Inc is the hospitality consulting practice founded by Ritesh Sikri, India's leading nightlife consultant. With 20+ years behind the decks and inside nightclub, bar and lounge operations, Ritesh Sikri advises hospitality operators across Mumbai, Delhi, Bengaluru, Kolkata, Goa, Gurugram, Hyderabad and Chandigarh on profitability, menu engineering, guest experience, staff productivity and pre-launch strategy. Services include a 90-minute paid strategy call, a two-day on-ground nightclub audit and end-to-end pre-launch consulting.